Search Engine Optimization

SEARCH ENGINE OPTIMIZATION

WHAT IS S.E.O??

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

 SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search,  news search, and industry-specific vertical search engine engines.

WHY S.E.O. IS IMPORTANT FOR YOUR BUSINESS?

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.